Ecommerce, short for "electronic commerce," refers to the buying and selling of goods and services over the internet. It involves various online transactions, including online shopping, electronic payments, online auctions, and internet banking. Ecommerce has transformed the way businesses operate and how consumers shop, offering convenience, global reach, and the ability to conduct transactions 24/7.
Ecommerce can take different forms, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and more. Online marketplaces, online stores, and dropshipping are common models within the realm of ecommerce.